City Guide Europe is an (ad)venture and apparel brand based in Stockholm and Gothenburg, Sweden. Our DNA and story focus on experiences within food, drinks, design, music and travel culture. We build and collaborate with friends and entrepreneurs who follow their dreams and support their friends dreams.
We are building a community where you always got friends pointing you in the right direction as you explore new corners of the world. If you are sitting on gems you want to share within the CGE world please don't hesitate to contribute and get featured on our IG journal. Hit us up!
The CGE story.
It's been a long time coming. André Schierenbeck and Elias Mravec Gillberg first met in André's sneaker store Shelta about 20 years ago. This was back when Shelta was a small shop no bigger than 25 square meters. Later on, back in 2009, the two of us decided to work on a brand together. But for reasons nobody remembers we never got past the sketching phase.
We both did our own thing. Elias created the brand New Black in Stockholm, and André kept growing his Shelta business in Gothenburg. In the meantime, we kept on travelling the globe.
Now, many years later, that the two of us finally started a business together, we decided that the passions we share should make up for the foundation of the brand - exploring the world through food and drinks, fashion, art, music and meeting new people. That's what it's all about. We hope you guys want to join the City Guide Europe journey with us!
